Sofort is an online payment method that launched in 2005. It was developed by Christoph Klein and Markus Neun as an offshoot of Eurosoft, a computer trading company based in Munich. While it was initially aimed at the German market, it’s gone on to become one of the leading payment solutions in Europe. The company’s name is the German word for ‘instant’; it was named this to promote the fast transactions it offers.
Founded: 2005; 17 years ago in Munich, Germany.
Founders: Christoph Klein, Christoph Klein.
Headquarters: Theresienhöhe 12 München, Bayern 80339, DE
Number of employees: 120 +
Industry: Payment Solutions (Technology, Information and Internet)
Area served: Europe
Official website: Sofort
In 2014, Sofort completed a merger with Klarna in a deal worth $150 million. Klarna is a Swedish fintech company that handles most of the country’s e-commerce transactions. When the two companies merged, they created The Klarna Group, though they continued to operate independently from each other and still do to this day.
Until the merger, Sofort’s full name was Sofort Überweisung. When the merger was complete, its name was officially shortened to just Sofort. It was also adapted for various international markets: for German-speaking countries, it remained as Sofort; for France, it was changed to Payez Ici (‘Pay here’); and for the UK, Pay Now. Sofort operated as a public limited company at first, then once it joined Klarna it became a limited liability company.
The merger with Klarna also enabled Sofort to begin its European expansion. As of mid-2022, it can be used in a total of 13 countries:
The United Kingdom
There are over 120 employees working across three main offices in Germany (Munich, Cologne and Giessen) and several sales offices in Spain, Poland and Belgium.
Over the years, Sofort has become one of the top three most commonly used payment methods in both Germany and Austria. The number of Sofort users currently stands at 85 million. Every month, millions of transactions involving Sofort are made and there are over 35,000 sites where it can be used.
The key to Sofort’s success has been its convenience. When using this payment method for online transactions, users don’t have to enter bank details; they don’t even need to create an account.
Today, Sofort remains a popular choice for making payments over the internet, including at online casinos. Many people continue to use it because of its simplicity and security. It’s a trusted option whose service is reliable. So far, it’s had a successful history and there’s every chance that its future will be just as successful.